about me

recent

2025 – current
Owner/Designer JAMedia Group LLC.

Launched JA Media Group LLC to manage a variety of client marketing and UX design needs.

2023 – 2025
Sen. UX Designer – AT&T
  • Led UX and content consistency for customer-servicing emails; scaled patterns within AT&T’s design system across web/native contexts.
  • Brought servicing-email production in-house by introducing AI-assisted authoring/QA and revising workflows,saving ~$10K/month in vendor fees and accelerating test cycles.
  • Updated servicing-email features for WCAG 2.1 AA accessibility (structure, contrast, focus states, semantic markup); authored pattern guidance.
  • Managed/mentored a team of 2 designers; partnered with product, engineering, and marketing for cross-functional delivery.
2018 – 2023
Sen. Director CX, Cane Bay Partners

Ensure smooth management of four clients and five online product brands through an XD design and content team and coordinate with off- and onshore development teams. Enable customers to acquire and manage loans online by overseeing design and content for consumer websites. Carry out in-depth research and designs for mobile applications, new product features, and marketing campaigns.

  • Managed an inter-departmental effort to map the client’s customer journey on website(s), and marketing touchpoints, resulting in new website designs and communication cadences that improve the VIP experience.
  • Shortened the VIP conversion journey from 11 to 5 screens and exceeded the departmental goal of 80% organic VIP reactivation volume by 4%.
  • Segmented the VIP addressable market and created targeted messaging to those segments. This doubled the client’s email click rates and increased average open rates by a similar percentage.
  • Planned, created, and coordinated omnichannel marketing campaigns using email, SMS, retargeting banners, and call center agent scripts increasing response rates to inactive VIP customer segments.
  • Created awareness and actionable insights by researching user data from multiple platforms: Google Analytics, Domo, and Crazy Egg.
  • Added 1,091 conversions and $1.4M profit by creating a new conversion flow from existing processes and a minimum of company resources.
NUTS & BOLTS

ADOBE SUITE : PS AI ID XD0

HTML & CSS0

MS OFFICE0

other app. skills: Sketch • Figma • Google Analytics • Crazy Egg

AWARDS

2007

Marcomm Gold
SIAA Silver(2)

2010

W3 Awards Silver (2)

2011

SIAA Gold

2012

SIAA Gold (2)
SIAA Silver (2)

2014

DSVC Bronze

2016

Communicator Gold
Communicator Silver (2)

2017

AVA Digital Platinum

CREATIVE DIRECTOR – PRIOR EXPERIENCE
  • Braviant Holdings
  • Brand Agent
  • Brown + Partners
  • Quill Advertising

Managed collaboration between creative and development teams publishing website and digital projects. Led the development of creative output increasing the effectiveness of cross-channel marketing campaigns for emerging and global clients in a variety of industries.

  • Introduced new brands to market through the creation of campaigns and marketing strategies in liaison with creative and account teams.
  • Created a digital design methodologies, brand guidelines, and design systems using prototypes, user flows, and wireframes with a team of UX designers and developers.
  • Led award-winning creative for companies, such as Zales, Frito-Lay, and Raising Canes, and others in a variety of media.
PRODUCTION & CREATIVE EXPERIENCE
  • Oversee art staff
  • Stabilize costs
  • Track revenue
  • New business pitches
  • Marketing initiatives
visual solutions
  • Print media
    • Brochures, print ads, direct mail, catalogs, PoP, outdoor, packaging
  • Digital
    • User flows, wireframe, persona
    • Website hi-fidelity & wireframe mockups
    • Digital ads, design, campaigns & strategy, presentations
  • Brand & design systems
    • Brand style guide development
    • Front-end style guide – Website UI – design system
    • Tone of voice & content strategy
other apps, etc.
  • Figma
  • GA, GTM
  • ESPs (MailChimp, ActOn, others) Email, Landing pages,
  • Facebook, Pinterest, Instagram ads
  • WordPress
  • WCAG accessibility standards
  • Testing A/B – Optimizely

curiosity

It’s curiosity that leads a designer to explore trends and what layout, font or message works best. Curiosity is what keeps me moving forward. I’m curious about new industries. I’m curious about what makes a link get clicked. I’m curious about the next big design trend. Email me and let’s discuss your next project.

send me an email
108
Cups of coffee

per month

20
Awards won
180
Hours designing

avg. per month